The poster is a work by Mario Puppo, one of the major poster designers between the 1930s and 1950s. Puppo produced numerous advertising posters for tourism, both seaside and mountain, largely commissioned by ENIT. His tourist billboards very often feature a “caricature” style, as can also be seen in the one exhibited here focused on the traditional Sagra del Redentore festival in Nuoro. The 1954 poster represents the procession with the typical stylised female figures in Sardinian clothes.